Launch of Loewe, for the campaign for its “Ballet Runner” sneaker, a pair of sports shoes with the elegance of Loewe products and the elasticity of a ballet shoe.
Loewe wanted to show the creation of the shoe that we modeled in 3D by hand to have all the materials in layers and highlight its high quality materials and handcrafted construction but also its aesthetic and ballet inspiration in its design. They placed special emphasis on textures to show their high quality and craftsmanship. Finally, they also created a matching bag and lots of sneaker variations in color and material combinations, so we made a couple more videos for them.
Concept & Art Direction: Tavo Studio
Modeling 3D: Luis de la Barrera
Cloth Simulation: Jose Gallardo
Designers & Animation: Tavo Ponce & Fernando Tendero
Sound Design: SMIDER
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