rope

Year
2020

Client
Self-Promotion
Experimental

Type
Design

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 I think that loving what one does is perhaps one of the premises of every artisan. Look at the raw material clay, metal, wood, rope, leather, fabric, stone, glass ... with the soul and with the hands.

Rope is a tribute to the artisans who produce their works by hand, making them unique using prehistoric techniques that were passed down from father to son. I think that loving what one does is perhaps one of the premises of every artisan. Look at the raw material clay, metal, wood, rope, leather, fabric, stone, glass ... with the soul and with the hands. A previous step of artisanal creation that moves the artisan away from industrial production and brings him closer to the artistic creation of artisan products.

The crafts are infused with originality and uniqueness. They work with the soul in their hands and their workshops leave unique products rooted in the most noble and popular tradition of our peoples and ancestors.

I believe that it should be committed to its development, encourage creativity, promote commercialization, promote its products and authors, strengthening the cultural, social and economic value of crafts, keeping alive that essence that makes its pieces unique.

Credits

Concept & Art Direction: Fernando Tendero

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All rights reserved. Fernando Tendero © 2020